Chris Ewing x Johan Cruyff Institute: The Edusport Story
6th May 2024
On May 6, 2024, Chris Ewing, Director of Edusport Academy and founder of Caledonian Braves F.C., visited Johan Cruyff Institute to discuss his journey in transforming a football academy into a professional football club.
From Glasgow to Paris: A Journey of Innovation
Born in Glasgow, Chris Ewing embarked on an ambitious path that led him to Paris, France, profoundly shaping his vision of combining football with education and travel. His experiences playing professionally with Motherwell and later studying in the United States inspired him to establish Edusport Academy in 2011. Initially focused on helping young international students enhance their football skills and learn English, Edusport evolved significantly, leading to the creation of Caledonian Braves F.C., now competing in the Lowland Football League.
Overcoming Challenges and Building Recognition
During the interview, Chris shared insights on overcoming initial challenges, including securing entry into the South of Scotland League and gaining full membership of the Scottish Football Association. He highlighted the club’s innovative business model, driven by technology, content creation, and crowdfunding, attracting over 850 international investors from 30 countries, including the United States.
Education and Leadership at Johan Cruyff Institute
Chris also reflected positively on his educational experience with Johan Cruyff Institute, emphasizing the significant value added to his leadership and digital marketing expertise, critical elements in managing both the academy and the club.
Strong Institutional Partnership
The partnership between Edusport Academy and the Johan Cruyff Institute remains strong, providing academy students with high-quality educational opportunities to prepare for successful careers within and beyond the sports industry.
Check out the full interview by clicking on the picture !!
