Chris Ewing speaks at international sport convention

Edusport Academy and Caledonian Braves FC are proud to announce that Chris Ewing, Founder of both organisations, has once again been invited to speak at the International Sports Convention (ISC), one of the world’s leading gatherings for the global sports industry, where he took part as an expert panellist alongside Andreas Heyden, Chief Executive Officer of Dyn Media, David Slade, Senior Director of Brand and Marketing at the ATP Tour, and Divya Goel, Vice President of Fan Engagement at the Atlassian Williams F1 Team, bringing together perspectives from across the global sports industry.

This second invitation reflects the growing recognition of the model Chris Ewing has developed over the past 15 years — a model that connects football, education, and community while placing long-term engagement and human development at its core. It also underlines his expertise in fan engagement, an increasingly important topic in the modern football landscape.

Taking place at the Tottenham Hotspur Stadium in London on 25–26 March 2026, the International Sports Convention brings together senior leaders and decision-makers from across world sport, including clubs, leagues, federations, rights holders, brands, and industry experts. The event has become a major platform for sharing ideas, innovation, and best practice across the business of sport.

As part of this year’s programme, Chris Ewing has been invited to speak on fan engagement, contributing to a wider conversation about how sports organisations can build stronger, more meaningful connections with their audiences in a rapidly evolving environment.

Chris took part in a panel alongside Andreas Heyden, Chief Executive Officer of Dyn Media, David Slade, Senior Director Brand and Marketing of the ATP Tour, and Divya Goel, Vice President of Fan Engagement at the Atlassian Williams F1 Team, bringing together perspectives from across different areas of the global sports industry.

At a time when clubs are being challenged to think beyond results on the pitch, the topic has become central to how organisations create identity, loyalty, and long-term value.
For Edusport Academy and Caledonian Braves FC, this theme is deeply aligned with the work carried out over many years. Through both the academy and the club, a strong emphasis has been placed on building meaningful relationships with players, supporters, families, owners, and the wider community. That approach has helped shape a distinctive football project — one that goes beyond performance alone and focuses on belonging, opportunity, and shared purpose.

“It is a real honour to be invited once again to speak at the International Sports Convention,” said Chris Ewing. “Fan engagement is a key part of building a sustainable and meaningful football project, and it has always been central to what we have tried to develop through Edusport Academy and Caledonian Braves FC. Over the past 15 years, our ambition has been to create more than just a football club or an academy — we have worked to build a community, a sense of belonging, and a model that connects sport, education, and people.”

Chris’s participation at ISC 2026 is another important moment of recognition for both Edusport Academy and Caledonian Braves FC, and for the broader vision behind the two organisations. It highlights the relevance of a model built not only on football development, but also on education, innovation, and community impact.